Studio Production: Pitch Development

Now my idea has been developed into a running order, I am preparing all of my research to put into my pitch.  When pitching, it is important to be able to answer any question the pitching panel asks and the way to do this is to have a full understanding of the idea.  

I started off writing the running order into the presentation to give me a rough start and points to follow on to develop them further.  One thing that was flagged up to me as something to think about was the copywriting of "Guess Who".  As my idea is heavily inspired by the game, I have emailed Hasbro, the manufacturer of "Guess Who" to let them know of my plans and to give them the opportunity to alert me of anything they are not happy with. 

Here is my email to them:

Here is their reply:

I think that this is an automated response as there didn't seem to be anything personally related to what I had discussed in my email. As they have not said directly no to going ahead with my idea, I don't see Hasbro objecting to the project at all.  In particular as it is only inspired by the game rather than completely copying it.  

As one of my VT's requires us to film in a public place with members of the public, I have emailed the Kent Film Office to check the viability of this. 

Here is my email to the Kent Film Office:

Here is their reply: 

I have also attempted to design the set and the logo and use these as the background for the presentation. I have used Adobe Illustrator to design my background, this is the first time I have used this piece of software and I enjoyed learning how to create things for the presentation. 

This is what I came up with:

I have also decided that I am going to pitch using the props that the audience will wear.  I have gathered together a variety of different hats and props that we could use as ideas and I will get the pitching panel to wear these throughout the pitch to help them engage and interact with the idea.  

I have also written some questions for the multiple choice round which I will ask the pitching panel and we will play the round as if it was on the show.  Again this will help to give the pitching panel a better understanding of what the show is about and how it will work.

I will also give them an example of how the VT round will work by asking a member of the panel to guess who the celebrity is through clues. 

Here is what the whole presentation looks like and how it will run. 

The slides are quite bare in terms of writing because I didn't want to overload the panel with information for them to read.  I want the pitch to be a much more active experience so that they can visualise using the images on the slides to enhance their understanding of the show.  I will talk in detail about each slide so that I can easily get across what the show is about, leaving the important notes on the relevant slide.  

I have done my best to make my pitch as detailed as possible through thorough research and understanding when attending lectures and workshops.  I have ensured to cover the important factors in what makes a good pitch by checking:

- the strengths, weaknesses, opportunities and threats.
- its unique selling point.
- its objective
- its subject
- its synopsis 
- its target audience and channel
- its style and tone
- the casting considered
- its format and construction
- why it should be commissioned
- its running order
- how the VT's will work
- a basic camera plan
- its viability and checking permissions etc.