Digital News - News Channel Research

There are many different types of news channels. Most of them follow the usual conventions one would presume a news channel to have, for example a news reporter, a headline and a story package; however these are not necessarily all told in one format. 

 Take News Round for one. Their target audience is aimed at children and young adults and the topics in which they cover are based around their interests as opposed to the larger current affairs that you see on channels such as BBC News or ITV Meridian. News Round tells their stories in a more creative and light hearted way that appeals to the interests of the audience, making it easier for them to digest the news. 

 The more popular news like BBC and ITV are much more formally presented with a news anchor at the heart of the show. The stories are given to the audience very 'matter of fact' and leaves no room for questions or entertainment value. The news like this is targeted at the more mature audience who are looking more for the facts than the creativity within the programme. People are busy so they don't necessarily have the time to sit and enjoy the news, they often just want a summary of the facts so they are up to date. This is why it is good to have a mini-news-trailer at the very beginning of the programme to highlight in a nutshell what the main points of the stories are. 

 Take a look at this video clip from ITV News doing their headlines rehearsal. This is a really interesting watch as to how they go about testing their headlines to make sure that only what is necessary goes in to the bulletin. Alister Stewart makes a change to the headline order as he thinks that adding in an interview section to it takes away from the shocking images scene before for the same story. This has helped me to understand what should go in to a news bulletin headline and how it is that it should go about it. They test sound levels and turn the microphones off when they are making changes so as not to distract from what they are adjusting. 



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