Production: Marketing for volunteer extras

For our first scene, which is Marie's conference scene, we needed to find volunteer extras to fill the room to make it look legitimate.  This was a tough challenge as we didn't have the budget to pay everyone's travel expenses therefore the extras needed to be willing to do it for experience and for free. I started off by making a poster to put out on Facebook and to share it around to drama schools and other platforms where extras could be found. 

I marketed the extra work as an opportunity to be in the Maidstone TV Studios where popular shows are filmed. I also stated very clearly that it would require 'volunteer' extras and that they would therefore not be paid. 


I decided to also email this out to the people who had previously shown an interest in Young & Famous through our casting process but unfortunately had little success. 

I also marketed to our minor roles already within the production who was willing to be a part of the scene and brought family and friends along with them. We needed people of a wide age rage (between 18-50) because its not the kind of scene that would have suited lots of students being the extras. As it was a business, there needed to be a wider range of people within the scene to make it believable.  

I ended up securing 10 extras for the production which worked well for what we wanted.  Becca was able to then position them around the space to give it the right look. 

I created a list of people who would be turning up for the front desk at the TV Studios and also for the Security Guard on the gate who would be letting them into the car park.  I was commended by both the security guard and the receptionist for my organisation and clarity in who would be coming in and out of the building. 



 

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