Digital News - Rough Cut Feedback

On completing a rough cut of our packages and live, we were given some constructive criticism regarding content and sequencing of the edit as well as our website and branding. 

It was revealed that instead of having just the one package and a live we did in fact have two packages and a live which doesn't fit the brief. The reason for this is we were a little confused because before when we had our meeting with Helen to discuss our story; contributors and location, we were originally going to have one of our current packages as a live. However, Helen pointed out that it would work better as a package and to therefore find a different story to tail onto the episode as a live. We were advised to keep both package ideas at the time but we didn't realise that this meant cutting down all four of our interviews into one two and a half minute package. 

This will require a lot of re-jigging in the edit sequence however, I think in the long run it will make our news story stronger and more professional. We showed her our studio script which we were yet to film and she suggested some improvements that will help us to make the packages a lot clearer as to what the story is and to how to make it informative, yet not repetitive. 

Our studio script looked like this:

We realised that we were assuming that the audience knew already about the characters we would be seeing and also the organisations mentioned such as Groundwork, so we needed to rethink how to introduce our packages for the audience to be on board with and aware of what is about to be shown. 

Here is the updated version of the studio script:




This script is much more informative and we were able to connect the audience with what was about to happen in the packages. On reflection, I think that maybe we could have made the "Tesco's have recently re-launched" section slightly less wordy as it was quite tricky to say clearly and informatively. This is something I shall work on in future projects. 

 Working on the website has been very enjoyable as it's something completely new and there is a lot more control over it than there is on a shoot. You are able to really work and re work the design to  make it fit to the branding style chosen. We decided that we would have some form of health related wallpaper to make the website pop a little more. Helen suggested that it makes it look more marketed to children so we decided to get rid and maintain a clean white background. Looking back, I agree with Helen's judgement as our target market is not just aimed at children but also adults too which could have been a downfall to our overall finished product, had we kept the wallpaper. 




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